Delivering Cause-Related Marketing Solutions

Radical in our thinking and creative in our execution, we help the world’s leading brands, retailers and licensors achieve extraordinary results through CSR consultancy and Cause-Related Marketing. We identify innovative strategic opportunities and connect relevant partners, building brand awareness and consumer loyalty. We design and execute dynamic campaigns that drive sales, trial and footfall. These mutually beneficial alliances increase funds, awareness and participation for charities.

Our campaigns have raised over £130 million for good causes since 2001.

Monkey © Comic Relief, all rights reserved

BBC Children in need and Pudsey Bear

BBC Children in Need and Pudsey Bear 

The Charity has raised over 500M since 1980. Louis Kennedy’s contribution is evidenced by its support of corporate partners who have collectively distributed over 15 million items in the last ten years alone.

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Cause-Related Marketing Example: Comic Relief, Monkey and PG Tips

Comic Relief, Monkey and PG Tips
We helped the charity secure all intellectual property rights and, using unparalleled knowledge of character merchandise, we created a believable and appealing beanie.

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Cause-Related Marketing Example: Asda & The Garden Gang

Asda and The Garden Gang
Louis Kennedy’s 'Healthy Eating' brainchild brought these exciting fruit and vegetable characters to life both in-store and in-pack by creating a family of 3D collectables.

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