BBC Children in Need and Pudsey Bear
The objective: develop new corporate partnerships accompanied by a range of desirable and collectable retail Pudsey products and POS appealing to children and adults alike.
The know-how: introductions to core retail partners to facilitate the distribution of a raft of exciting and innovative collectables.
The results: the charity raised over £38 million in 2008. Louis Kennedy’s contribution is evidenced by its support of corporate partners who collectively distributed over one million items.
BBC, BBC Children in Need and Pudsey Bear are registered trade marks of the BBC and used under licence.