PADDINGTON BEAR TO SAVE MARMALADE FROM ITS STICKY SITUATION
Mar 18, 2010
CHILDREN’S CHARACTER JOINS FORCES WITH ROBERTSON’S GOLDEN SHRED TO SAVE THE
GREAT BRITISH BREAKFAST
The world’s most famous marmalade lover, Paddington Bear, and the world’s favourite marmalade, Robertson’s Golden Shred, today announce their partnership to inject excitement into the breakfast market and reignite consumer interest in the citrus spread.
SYLVANIAN FAMILIES AND A NOTABLE CHARITY BROUGHT TOGETHER BY LOUIS KENNEDY
Mar 1, 2010
SYLVANIAN FAMILIES AND A NOTABLE CHARITY BROUGHT TOGETHER BY LOUIS KENNEDY
Flair Plc is delighted to announce that its leading girls’ brand Sylvanian Families is to play a major part in helping to raise funds for a well known UK charity.
WHO CAN WE TRUST?
Feb 26, 2010
WHO CAN WE TRUST?
As Research Director at Louis Kennedy I’m responsible for keeping up to date with trends in the charity and corporate sectors, and the public’s attitudes towards them. I was interested therefore to review the Edelman Trust Barometer for 2010 and have my reading of the current attitude towards corporate reputation and trust reinforced.
LOUIS KENNEDY HELPS REVEAL THE "HIDDEN CANCER"
Feb 17, 2010
LOUIS KENNEDY HELPS REVEAL THE "HIDDEN CANCER"
The aim for this year’s Prostate Cancer Awareness Month in March is to ‘leave prostate cancer nowhere to hide’ and attempt to expose all of the unseen aspects of the disease, from the fact that it can be a taboo topic, to hidden support and information needs of men living with the disease, which are often not fully met.
LOUIS KENNEDY BROKER A REWARDING PARTNERSHIP FOR THE CHILD BEREAVEMENT CHARITY AND BARCLAYS
Feb 12, 2010
LOUIS KENNEDY BROKER A REWARDING PARTNERSHIP FOR THE CHILD BEREAVEMENT CHARITY AND BARCLAYS
Visit one of the 1,800 UK branches of Barclays from 10th February and you’ll find miniature copies of the endearing tale of Little and Big Nutbrown Hare on sale at £2 a piece, with all proceeds going to the Child Bereavement Charity. The publisher, Walker Books, author, Sam McBratney and illustrator Anita Jeram generously waived the licensing fee so that every penny goes to the charity.
LICENCE OF THE DECADE
Feb 4, 2010
LICENCE OF THE DECADE
Licensing.biz recently asked both licensors and licensees to choose their top brands from the last ten years.
This interesting article made us think; which brand would we choose from a Cause-Related Licensing perspective?
We asked our colleague Richard Wood, Licensing & Partnership Director at Louis Kennedy to choose his top brand over the last ten years.