Elmer the Patchwork Elephant becomes Kidscape’s ‘Friendship Friday’ Ambassador

Kidscape and Elmer are a perfect fit, collaborating on Friendship Friday, Kidscape’s scheme to launch the annual Anti-Bullying Week.

Further partnerships to be revealed in the run-up to the anniversary year.

 

 

Andersen Press is entering an on-going partnership with leading anti-bullying charity Kidscape during Elmer the Patchwork Elephant’s 30th anniversary year. Elmer will become the ambassador for the charity’s annual Friendship Friday activities starting in November 2019, featuring in the online and printed resources for teachers and classrooms. 

Kidscape are seeing needs for early years resources on anti-bullying grow each year, so for the first time will launch a reception and Key Stage 1 resource for Friendship Friday, of which Elmer will be the star, guiding children through the ideals of friendship and acceptance he represents. Packs are available to every school across the country – and were downloaded over 1200 times in 2017. 

Further to this activity, Kidscape will also contribute to Andersen Press’ Elmer Day pack for schools, with resources and lesson plans for schools to promote friendship around the annual Elmer celebrations. 

David McKee, creator of Elmer has said “If Elmer can help in any way, no matter how small, to encourage friendships then he will, he tells me, feel very proud. As will I as his creator.“ 

Jill Taylor, fundraiser at Kidscape has said of the partnership, “We are delighted to be partnering-up Kidscape and Elmer from 2019. Elmer stands for friendship, acceptance and inclusivity, which are at the heart of Kidscape's work and Friendship Friday.” 

The partnership between Andersen Press and Kidscape was brokered by Louis Kennedy, the agency identifies innovative strategic opportunities for brands and charities, connecting them together whilst exploring further commercial opportunities. 

Tracey Richardson, Partnership and Licensing Director at Louis Kennedy said, "It’s clear that the themes and values of Elmer align perfectly with those of Kidscape. I very much look forward to being part of the team that brings this special partnership to life" 

This accompanies activity already announced including: Elmer Day celebrations on 25th May 2019, ‘Elmer and Friends’ the first ever retrospective of David McKee’s illustration at Seven Stories the National Centre for children’s Books and ‘Elmer’s Big Art Parades’, family art trails featuring over 150 Elmer statues around the UK in aid of 3 hospice charities. Further partnerships are still in the pipeline and will be announced throughout the year. 

Elmer remains one of the most iconic and widely read children’s book series of all time, selling over 10 million copies worldwide since it was first published by Andersen Press in 1989. Written and illustrated by celebrated children’s author and artist David McKee, the Elmer books have been translated into more than 50 languages and now new books, toys and clothing add to the world of Elmer the Patchwork Elephant. 

All of the activity compliments a robust and growing publishing and licensing programme, working on behalf of Andersen Press to ensure that Elmer has high visibility across all categories in licensing are Penguin Ventures as Global Licensing Agent for the brand and Metrostar representing apparel and bedding in the UK. 

Penguin Ventures are currently in discussion with several toy and game partners to ensure that there will be an increased offering for Elmer in the run-up to the anniversary year.  They are also working with existing licensees to expand their ranges and looking at new opportunities for the brand overall. 

Products across all lines will be launched later this year and throughout 2019. 

For more information please contact:

Paul Black for Andersen Press: pblack@penguinrandomhouse.co.uk

Or check out Elmer online: www.elmer.co.uk

Penguin Ventures are on stand B45

Metrostar are on stand K30

 

Notes to editors: 

About Elmer

Elmer remains one of the most iconic and widely read children’s book series of all time, selling over 8 million copies worldwide since it was first published by Andersen Press in 1989. Written and illustrated by celebrated children’s author and artist David McKee, the Elmer books have been translated into more than 50 languages and now new books, toys and clothing add to the world of Elmer the Patchwork Elephant.

 

About Kidscape

Kidscape is the anti-bullying charity that helps.  

6% of children in the UK experience bullying every day. That’s equivalent to one child per classroom. Bullying has an impact on self-esteem, mental health and a child’s relationships and educational attainment. 

Kidscape works directly with children and families experiencing bullying, across the UK. We provide workshops for children and their families, teaching confidence and assertiveness skills to tackle a bullying situation. We provide practical support and telephone advice to parents and carers worried about bullying situations. We also train professionals in how to challenge and prevent bullying in schools.

 

About Friendship Friday

Friendship Friday is Kidscape's annual celebration of friendship. Friendship Friday takes place on the second Friday of November. On the day, schoolchildren explore friendship and positive relationships through fun activities, and there's a social media campaign encouraging everyone to celebrate their friends.

 

About Louis Kennedy

Louis Kennedy – Delivering Cause-Related Solutions

Louis Kennedy helps the world’s leading brands, retailers and licensors achieve extraordinary results through CSR consultancy and Cause-Related Marketing. The agency identifies innovative strategic opportunities and connects relevant partners, building brand awareness and consumer loyalty. Louis Kennedy’s campaigns have raised over £250 million for good causes since 2001. To learn more about Louis Kennedy visit www.louiskennedy.com 

 

About Elmer Licensing

David McKee’s iconic and brightly coloured patchwork elephant has inspired a vibrant and globally successful consumer products programme.  Working on behalf of Andersen Press to ensure that Elmer has high visibility across all categories are Penguin Ventures (part of Penguin Random House) as Global Licensing Agent for the brand and Metrostar representing apparel and bedding in the UK.

 

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