Cause-Related Marketing goes Mobile
Wide-reaching and cost effective, mobile marketing is today’s winning channel. Many charity sector marketers view the area as a minefield so fail to take advantage of its overwhelming potential for developing relationships, generating funds and raising awareness. To help its clients harness these benefits and approach mobile marketing with confidence, Cause-Related Marketing agency, Louis Kennedy, has joined forces with mobile media company Mobstar. Mobstar Media is market-leader in its field and has created mobile content and campaigns for some the worlds biggest brands and agencies. Louis Kennedy collaborates exclusively with Mobstar for mobile content and Mobstar’s charity clients come exclusively through Louis Kennedy.
The opportunities
Gone are the days when mobile marketing was the territory of innovative corporates with large budgets. Today it is a necessity for any charity wanting to remain competitive. With 50% growth in the global smartphone market over the past year and handset prices plunging, it is essential for reaching a wide audience. And because the smartphone is such a personal device, it is the ideal way to develop a 2-way dialogue with individuals at a manageable cost. Entering this world will give charities a significant edge in forging partnerships with brands and corporates as well as with supporters.
The pitfalls
“Charities feel vulnerable in this area,” says Grant Morgan, Chairman of Louis Kennedy. “Some are afraid of wasting money on poor value apps and badly performing campaigns. Others worry about upsetting supporters with unwanted messages or that security issues will arise over mobile donations. The specialist knowledge and bespoke creative campaigns we offer through our partnership enable clients to maximise exposure and minimise risk.”
Getting mobile marketing right
The partnership brings together three elements fundamental for mobile marketing success; alignment with strategy, compelling campaigns, and a wide distribution network. Louis Kennedy’s expertise in Cause-Related Marketing strategy and ability to broker synergistic partnerships will ensure activities form an integral part of overall strategy. The creative credentials of the two companies will work to generate campaigns so compelling the audience will want to start a conversation with the charity. And Mobster’s distribution network spans all major handset manufacturers and mobile networks across 120 territories.
“We are here to ensure that charities make the most out of every channel available to them,” says Grant Morgan. “Our partnership with Mobstar means marketers can extend their marketing repertoire into the mobile area, confident that their campaigns will be as successful as those we run for them in the brand or retail spaces.”
For statistics on mobile marketing visit
Contact:
Tracey Richardson
t: 020 8371 8750
m: 07855 622123
tracey@louiskennedy.com
www.louiskennedy.com
The Old School House
Victoria Avenue
London N3 1GG
Editors’ notes:
About Louis Kennedy
Louis Kennedy is the only agency specialising in the full spectrum of Cause-Related Marketing services from strategy through to execution. Their campaigns have raised over £110 million for good causes since 2001. The company helps the world’s leading brands, retailers and licensors achieve results through CSR consultancy and Cause-Related Marketing. By identifying strategic opportunities and connecting relevant partners, they help clients build brand awareness and consumer loyalty. They design and execute dynamic and creative campaigns that drive sales, trial and footfall. These mutually beneficial alliances increase funds, awareness and participation for charities. The discipline of Cause-Related Licensing is unique to Louis Kennedy.
About Mobstar Media
Mobstar is a market leader in creative mobile content production, marketing and advertising. The company produces, distributes and promotes mobile applications, user interface themes, mobile games, wallpapers, screensavers, mobisodes and mobile websites. Via a global distribution network of handset manufacturers and operators, Mobstar distributes and promotes mobile activity. This network includes all major operators/handset manufactures across 120 territories. Mobstar is an approved developer for all APP stores including iPHONE, ANDROID (Google), and BlackBerry (RIM) and has created mobile content for some of the world’s biggest brands and agencies including Turner Broadcasting, Sony Ericsson, Nokia, ITV, JWT, Microsoft, Endemol, O2, Universal Studios, the BBC and Shine Productions.
Join the
Louis Kennedy Community
Receive Cause-Related Intelligence, the newsletter for brands, charities, retailers and licensors.
