Guide Dogs

Barclays welcome ‘Trusty’ guide dogs!

 

Barclays branches across the UK are home to very special guide dogs between 20 July and 6 September – Trusty, the toy guide dog puppy who is helping to raise money for Guide Dogs.

 

The charity was chosen as one of Barclays' counter top appeal charities for 2010 and the ‘Bang on the Door’ style puppy will be sold for a donation of £2 in branches nationwide. Guide Dogs wants to raise over £100,000 from this appeal.

 

The puppy was designed and produced in collaboration with Louis Kennedy and Start Licensing.

 

Gareth Holmes from Guide Dogs commented: “We hope that customers of Barclays will love Trusty’s iconic Bang on the Door design and buy one the next time they pop into their local branch.

 

“It costs £5 per day to support each working guide dog partnership so every Trusty that customers buy will help thousands of blind and partially sighted people to enjoy freedom of movement.”

 

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For further media information, please contact:

Elaine.cobb@guidedogs.org.uk / 0118 983 8364

Lorna.catling@guidedogs.org.uk / 0118 983 0114

Mike.cobb@guidedogs.org.uk / 0118 983 8281  

 

The Guide Dogs for the Blind Association

Guide Dogs was founded in 1934 to help blind and partially sighted people enjoy the same freedom of movement as everyone else. Over the next 10 years it wants to help blind and partially sighted people on their mobility journey http://www.guidedogs.org.uk/aboutus/strategy-2010-2020/

 

The charity is funded by donations from the public and the lifetime cost of a guide dog from birth to retirement is £49,800.

 

The charity also funds ophthalmic research, provides other mobility services, and campaigns to help blind and partially sighted people get around independently.

 

Louis Kennedy

Louis Kennedy is the only agency specialising in the full spectrum of Cause-Related Marketing services from strategy through to execution. Their campaigns have raised over £110 million for good causes since 2001. The company helps the world’s leading brands, retailers and licensors achieve results through CSR consultancy and Cause-Related Marketing. By identifying strategic opportunities and connecting relevant partners, they help clients build brand awareness and consumer loyalty. They design and execute dynamic and creative campaigns that drive sales, trial and footfall. These mutually beneficial alliances increase funds, awareness and participation for charities. The discipline of Cause-Related Licensing is unique to Louis Kennedy.

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