Rebranding: a journey of discovery
The decade has seen increasing numbers of organisations placing value on their reputations as corporate citizens. Louis Kennedy evolved Cause-Related Marketing to help brands, retailers and charities achieve greater results. Clients needs have changed, and with it so did we, leading to a motivating rebranding programme.
The first step on our journey was to examine and understand who we are in the changed world. Clearly, Corporate and Social Responsibility has always been at the heart of everything we do, but internal workshops and objective discussions with our rebranding agency, Feelingpeaky, unearthed some fascinating discoveries, not then reflected in our branding, about what makes us so unique.
The most obvious difference is in our product offering: over the past ten years we have become the Cause-Related Marketing people. Strategic consultants as well as product originators. Opportunity spotters as well as campaign creators. Educators as well as executors. A dedicated resource for health and sustainability but most significantly we are the innovators of Cause-Related Licensing; a discipline unique to, and owned by, Louis Kennedy.
Our growth has meant individuals bringing skills and ideas from major corporations, retailers and agencies that have evolved our culture. Social responsibility, commitment and honesty have always defined our relationships but our unorthodox way of thinking, creative way of designing and energising way of working weren’t previously evident in our branding.
During the branding journey we developed a new look and tone of voice, with visual materials and communications to reflect this, including our new website.
Just as exciting, we have developed a number of innovative offerings to benefit both our clients and our business – including The Louis Kennedy Community, whose members receive the very latest intelligence in Cause-Related Marketing. You can join by clicking on the link.
Our new look and tone of voice mean that whenever people meet Louis Kennedy – in person, on line, off line, through service or product offerings – they experience us as we are today – delivering Cause-Related Solutions.
Monkey © Comic Relief, all rights reserved
BBC Children in Need and Pudsey Bear
The charity raised over £38 million in 2008. Louis Kennedy’s contribution was evidenced by the support of key corporate partners who collectively distributed over one million items.
Comic Relief, Monkey and PG Tips
We helped the charity secure all intellectual property rights and, using unparalleled knowledge of character merchandise, we created a believable and appealing beanie.
Asda and The Garden Gang
Louis Kennedy’s 'Healthy Eating' brainchild brought these exciting fruit and vegetable characters to life both in-store and in-pack by creating a family of 3D collectables.