ONLINE IS THE FASTEST GROWING TOOL FOR THE CHARITY SECTOR

According to a report from Convio in the USA, online is the fastest growing channel for non profits. Whether it is fundraising, communication or campaigning, response generated from emails is growing in importance and the power of effective use of this tool is to be ignored at an organisation’s peril.

 

The total money raised online in the US grew from $0.9billion in 2009 to $1.3billion in 2010. The average online gift went up from $80.80 to $91.94 over the same period and each and every usable email is worth $12.78.

 

Grant Morgan, CEO of Louis Kennedy and co-founder of Digital Giving (DG) commented, “We spotted this trend back in 2010 and it was the driving force in our forming Digital Giving. We can now help charities in the UK exploit the full power of online and digital communications and fundraising tools.”   

 

Launched in November 2011 www.spellathon.net is the first product to emerge from this partnership. Working with Mencap, DG have brought an 18 year old paper based schools fundraising initiative into the digital world, making it accessible to a potential audience of 1 billion.

     

The power of online to influence can also drive engagement in the real world. Orange has just announced that their Annoying Orange has reached one billion total views on YouTube.

Due to the digital property’s phenomenal popularity a real product range has been developed including talking plush, clip-ons, collectible figures, toys, Halloween costumes for 2012, apparel and accessory collections targeted to young men and juniors. And later this year, the Annoying Orange will debut a television series on Cartoon Network.

It’s clear that The Annoying Orange is truly a phenomenon as only a select few properties have ever reached a billion views on YouTube. The appeal of this Internet property is evident, not only from the millions of dedicated fans who log on each week, but from its recent expansion beyond the web. These new products in the real world and on TV will only grow the popularity of the Internet property and thus a virtuous circle will be created to constantly grow the product and the opportunity.

Grant concluded “The success of The Annoying Orange is incredibly encouraging. With Pirate Bee from Spellathon already in the top 100 apps on the Black Berry App World we can see a great future in the real world of licensed products for the characters in the game generating an income stream for Mencap from Cause-Related Licensing.”      

For more information about Digital Giving contact: grant@digitalgiving.com   

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