Louis Kennedy and NorthSouth Books are thrilled to announce that Rainbow Fish is celebrating its 25th Anniversary with a partnership with Rainbow Trust Children’s Charity, supporting families with a life threatened or terminally ill child. First published in 1992, The Rainbow Fish titles, written by Marcus Pfister, have sold over 30 million copies.


The eighth book in the series "You Can't Win Them All, Rainbow Fish" has just been published in the UK in hardback. To celebrate this milestone year, exclusive Rainbow Fish personalised T-Shirts are now available on Digital Giving's T-Shirt Booth platform, with each one sold generating £2 for Rainbow Trust.

Rainbow Trust is a national charity which offers emotional and practical support for the whole family; from their child’s diagnosis, during treatment and, if needed, through bereavement.  It relies almost entirely on voluntary donations and thanks to its generous supporters helps over 2,000 families in England. 

The Rainbow Fish books offer lessons about sharing, friendship, accepting differences, love and facing your fears. These are issues that all children face so they can identify with the comforting characters. The many sea creatures in the books are colourful, full of personality, and beautiful. The images are eye-catching and engaging, ideal for translating into exclusive T-Shirt designs.

Rob Mejia, of RJM Licensing said, "We were looking for a great opportunity to really connect with our fans in the UK linked to the new book and 25th Anniversary. When we were approached by Tracey with the concept of a charity partnership with Rainbow Trust we knew the fit was perfect.” 

Tracey Richardson, Partnership and Licensing Director of Digital Giving Ltd and Louis Kennedy said, "Rainbow Trust Children’s Charity approached us to secure licensed character partners. Aware that Rainbow Fish was celebrating a major anniversary and launching a new title seemed like an ideal opportunity to suggest a partnership".  

Whilst launching the partnership with T-Shirt Booth, Louis Kennedy is actively developing other brand and retail partnership concepts to take to the market, following on from the hugely successful campaigns Rainbow Fish has undertaken in the USA. 

Emma Haines, Director of Marketing and Fundraising at Rainbow Trust Children’s Charity said: “We are absolutely delighted to be partnering with Rainbow Fish and Louis Kennedy. The partnership will be a wonderful and engaging opportunity for Rainbow Trust to reach a new audience, enabling us to support more families who have a child with a life threatening or terminal illness.” 

Children love the creativity of T-Shirt Booth; being able to select a design, choose one of 10 background colours, add a photo and name or other 12 character message then waiting with excitement for the T-Shirt to be delivered. Priced at £9.99 / $14.89 / 13.90 Euros + P&P the T-Shirts can be delivered worldwide and for every one purchased £2 goes directly to Rainbow Trust www.rainbowtrust.org.uk 

For further information on how to become involved with the partnership please contact tracey@louiskennedy.com or call 07855 622123 

Notes to Editors 

About Rainbow Trust 

• Rainbow Trust Children’s Charity provides expert social palliative care to families when their child has a life threatening or terminal illness. Offering emotional and practical support, assistance is available for families 24 hours a day. Individually tailored high quality care is offered from diagnosis through to treatment and, should a family become bereaved, the charity will continue to support them for as long as they are needed, helping family members cope with the present and preparing them for the future.  

• Rainbow Trust relies almost entirely on voluntary donations and through the outstanding generosity of its supporters helps over 2,000 families a year throughout England. The charity’s vision is that one day all seriously ill children and their families will have access to a Rainbow Trust Family Support Worker. 

For more information please contact:

Anna Jackson – Interim PR Manager

Tel: 01372 220 028

Email: anna.jackson@rainbowtrust.org.uk 

Clare Youings – PR Executive

Tel: 01372 220 018

Email: clare.youings@rainbowtrust.org.uk 

About Rainbow Fish 

NorthSouth Books is the Manhattan-based arm of Swiss publisher, NordSud Verlag who publishes The Rainbow Fish book series. Their books are distributed by Simon & Schuster, and can be found everywhere that books are sold. 

About Digital Giving and T-Shirt Booth 

Digital Giving’s T-Shirt Booth is the brainchild of Grant Morgan of Louis Kennedy – one of Europe’s foremost cause-related marketing companies and Jamie Goldblatt a world leader in compelling mobile content.

Their innovative approach to linking engaging children’s characters to deserving causes means that each customised T-Shirt generates income for a good cause. The website is easy to use. A few taps on the keyboard to choose the character, design, colour and size before uploading a photo and name and your T-Shirt is on its way.  

For further information contact: tracey@louiskennedy.com or 020 8371 0110

Visit www.t-booth.net

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