Three is the magic number for walking charity


Living Streets, the UK charity for everyday walking, has been nominated in three categories at this year’s prestigious Charity Times Awards. The charity has been recognised for its PR and campaigning work to promote walking and campaign for better streets across the UK. In addition, Jenni Wiggle, Senior Director at Living Streets, is nominated in the ‘Supporting executive of the year’ category. Jenni oversees major project delivery such as Living Streets Walk to School programme, delivering demonstrable impact in local communities.


Joe Irvin, Chief Executive, Living Streets said:  

“Jenni Wiggle is a highly respected and capable professional, who provides strong leadership balanced with empathetic understanding of the needs of staff and service beneficiaries. She has been critical to the success of Living Streets in recent times. She is one of the few women in a senior position in the transport sector.” 

Living Streets is also nominated in the ‘PR team of the year’ and ‘Campaigning team of the year’ categories. These nominations recognise the team’s high levels of quality coverage across the year, in particular their efforts during Walk to School Week and National Walking Month in May 2018, resulting in 130 pieces of national media coverage including features in the Guardian, BBC Newsnight and ITV; trending #1 UK-wide on Twitter; and over 80 events across the UK.  

Over one million children and parents took to their feet during Walk to School Week and the level of coverage means that the charity is well placed for its campaigning activity, has increased its reputation and strengthened its supporter base.  

Tanya Braun, Head of Policy and Communications, Living Streets said:  

“Living Streets has been promoting walking as the solution to big problems like air pollution, physical inactivity and congested roads.  

“Our PR team, consisting of Kath Shaw and myself, is small but mighty, achieving PR results in the same league as larger charities. We finished Walk to School Week stronger than ever. A win for our PR team of two would be shared with a staff team of 80, who went above and beyond to make a real impact throughout National Walking Month in May.” 

The Charity Times Awards continue to be the pre-eminent celebration of best practice in the UK charity and not-for-profit sector. Now in their 19th year, the awards are run by Charity Times Magazine - the leading title for UK non-profit professionals.  

This year’s winners will be announced at the Charity Times Awards Gala Dinner & Ceremony on 4 October 2018 at the Park Plaza Westminster Bridge, London.   

Thanks to sponsorship from cause-related marketing company, Louis Kennedy, staff from Living Streets will be there on the night to see if they can take the titles. 

Grant Morgan, CEO of Louis Kennedy said: 

“We’re delighted to support Living Streets in this recognition of their hard and effective work. We’ve been a key partner to the charity for a number of years and fully support the work they do to make walking everyday a usual choice for all generations.”


Notes to editor: 

Contact: Kathryn Shaw, Media and Communications Manager, Living Streets 

020 7377 4914 

We are Living Streets, the UK charity for everyday walking.  

We want to create a nation where walking is the natural choice for everyday, local journeys; free from congested roads and pollution, reducing the risk of preventable illnesses and social isolation. We want to achieve a better walking environment and to inspire people of all generations to enjoy the benefits the simple act of walking brings.

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