Asthma UK and Bagpuss

The objective: find an inspiring and appropriate character for Asthma UK to help raise funds and awareness of their lesser known cause.

The know-how: based on pertinent research about cats causing asthma and an extensive knowledge of the Cause-Related Licensing world, we recommended Bagpuss as the ideal character and designed, developed and produced a variety of creative fundraising products and initiatives.

The results: Bagpuss has helped raise over £1.5 million for Asthma UK since 2002.

 

Asthma UK and Bagpuss

Asthma UK and Bagpuss

Asthma UK and Bagpuss

© 2010 Oliver Postgate & Peter Firmin.