Comic Relief, Monkey and PG Tips

The objective: bring to life the Comic Relief owned monkey for PG Tips.

The know-how: we helped the charity secure all intellectual property rights. Using our unparalleled knowledge of character merchandise, we created a believable and appealing soft toy. Extensive knowledge of raw materials enabled us to replicate the character’s distinctive knitted look over a variety of consumer collectables.

The results: Five million soft toys were placed in packs of PG Tips as a cause related gift with purchase raising significant funds for Comic Relief and increasing market share for the brand owner.

 

Comic Relief, Monkey and PG Tips

Comic Relief, Monkey and PG Tips

Comic Relief, Monkey and PG Tips

Comic Relief, Monkey and PG Tips

Comic Relief, Monkey and PG Tips

Comic Relief, Monkey and PG Tips

Monkey © Comic Relief, all rights reserved.