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• Case studies
  • BBC Children in Need and Pudsey Bear
  • BBC Children in Need, The Tweenies and The Muppets
  • Comic Relief and Sainsburys
  • Comic Relief, Monkey and PG Tips
  • Children with Leukaemia and The Mr. Men
  • Woolworths and Kids First
  • Asthma UK and Bagpuss
  • Asda and The Garden Gang
  • Tommy’s The Baby Charity and Peppa Pig
  • The Retail Trust and Born to Shop
  • The HBOS Million Pound Challenge: 2003-2008
  • The Kraft Masterclass

Comic Relief, Monkey and PG Tips

The objective: bring to life the Comic Relief owned monkey for PG Tips.

The know-how: we helped the charity secure all intellectual property rights. Using our unparalleled knowledge of character merchandise, we created a believable and appealing soft toy. Extensive knowledge of raw materials enabled us to replicate the character’s distinctive knitted look over a variety of consumer collectables.

The results: Five million soft toys were placed in packs of PG Tips as a cause related gift with purchase raising significant funds for Comic Relief and increasing market share for the brand owner.