The Kraft Masterclass

The objective: Kraft required ways of maximising Cause-Related Marketing activity during the recession and wanted Cause-Related Marketing solutions to issues such as the perception of some of its products powered by concern over obesity.

The know how: researched the brands, the organisation and possible charity partners. Developed and delivered a tailored workshop.

The results: educated eight Brand Managers on how to get the most out of a Cause-Related Marketing programme. Created a strategy for Dairy Lea to work with Arthritis Research Campaign to demonstrate the benefits of this high calcium snack.

 

The Kraft Masterclass