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  • BBC Children in Need and Pudsey Bear
  • BBC Children in Need, The Tweenies and The Muppets
  • Comic Relief and Sainsburys
  • Comic Relief, Monkey and PG Tips
  • Children with Leukaemia and The Mr. Men
  • Woolworths and Kids First
  • Asthma UK and Bagpuss
  • Asda and The Garden Gang
  • Tommy’s The Baby Charity and Peppa Pig
  • The Retail Trust and Born to Shop
  • The HBOS Million Pound Challenge: 2003-2008
  • The Kraft Masterclass

The Retail Trust and Born to Shop

The objective: to deliver awareness, partners and funds for the retail sector’s own occupational charity.

The know-how: approached the charity having read a brief news item and spotted an opportunity for a partnership between their organisation and Born to Shop. We researched the benefits, secured the rights and, in partnership with the charity, started the process of forging strategic retail alliances.

The results: in a short space of time, over 250,000 fashion collectables were created and sold through a variety of retail partners raising both funds and awareness while enabling The Retail Trust to secure Charity of The Year status with Matalan.