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• Case studies
  • BBC Children in Need and Pudsey Bear
  • BBC Children in Need, The Tweenies and The Muppets
  • Comic Relief and Sainsburys
  • Comic Relief, Monkey and PG Tips
  • Children with Leukaemia and The Mr. Men
  • Woolworths and Kids First
  • Asthma UK and Bagpuss
  • Asda and The Garden Gang
  • Tommy’s The Baby Charity and Peppa Pig
  • The Retail Trust and Born to Shop
  • The HBOS Million Pound Challenge: 2003-2008
  • The Kraft Masterclass

Tommy’s The Baby Charity and Peppa Pig

The objective: through an inspirational character association, raise funds and awareness to meet Tommy’s aim of giving every baby the best chance of a healthy birth.

The know-how: this charming and lovable little pig, her brother George, family and friends were presented to the charity long before the world ever knew of her existence.

The results: today Peppa is a TV and publishing triumph and Tommy’s national champion, having helped raise over £250,000 since 2006 through a variety of fundraising initiatives including high profile events and retail collectables.