Woolworths and Kids First

The objective: raise funds for and awareness of Kids First (established in 1999) with a flagship project, Playground Partnerships, to create better playground facilities for children across the UK.

The know-how: broker Cause-Related Licences for a long-term collectable programme in-store and online using Woolworth’s most successful character brands, including Wooly & Worth, the retailer’s own iconic and lovable ambassadors.

The results: £500,000 raised over three years through the creation and distribution of 300,000 character collectables.

 

Woolworths and Kids First

Woolworths and Kids First

RB / BP Ltd 2007