• Home
• What we do
• Our work
• Clients
• About
• News & Views
• Contact us

• Case studies
  • BBC Children in Need and Pudsey Bear
  • BBC Children in Need, The Tweenies and The Muppets
  • Comic Relief and Sainsburys
  • Comic Relief, Monkey and PG Tips
  • Children with Leukaemia and The Mr. Men
  • Woolworths and Kids First
  • Asthma UK and Bagpuss
  • Asda and The Garden Gang
  • Tommy’s The Baby Charity and Peppa Pig
  • The Retail Trust and Born to Shop
  • The HBOS Million Pound Challenge: 2003-2008
  • The Kraft Masterclass

Woolworths and Kids First

The objective: raise funds for and awareness of Kids First (established in 1999) with a flagship project, Playground Partnerships, to create better playground facilities for children across the UK.

The know-how: broker Cause-Related Licences for a long-term collectable programme in-store and online using Woolworth’s most successful character brands, including Wooly & Worth, the retailer’s own iconic and lovable ambassadors.

The results: £500,000 raised over three years through the creation and distribution of 300,000 character collectables.