BBC Children in Need, The Tweenies and The Muppets

The objective: to raise participation and income using an alternative intellectual property to Pudsey Bear.

The know-how: Louis Kennedy brokered ground-breaking Cause-Related Licensing deals with BBC Worldwide and The Jim Henson Company, securing long-term rights of both Tweenies and The Muppets for BBC Children in Need, leading to the development of unique character collectables.

The results: Over three years, the initiative raised £ 500,000 net, through a cross section of retail partners including McDonalds, HSBC and The Arcadia Group.

 

BBC Children in Need

BBC Children in Need, The Tweenies and The Muppets

BBC Children in Need, The Tweenies and The Muppets

BBC Children in Need, The Tweenies and The Muppets

TWEENIES characters and logo © BBC 2010 licensed by BBC WORLDWIDE LIMITED. TWEENIES is produced by Tell-Tale Productions Ltd. for BBC Television. Muppets TM & © 2010 The Jim Henson Company.