Comic Relief and Sainsburys

The objective: to drive sales of Red Nose Day product through Sainsburys, the charity’s exclusive retail partner.

The know-how: with a sixteen -year association, Louis Kennedy is synonymous with Comic Relief’s Red Nose Day and works closely with both charity and retailer to create and develop a cohesive and desirable range of merchandise and associated dynamic POS.

The results: the charity raised over £70 million with Louis Kennedy’s contribution evidenced by Sainsbury’s sell-through of fun, fundraising merchandise over a period of six weeks in 2011 alone.

 

Comic Relief and Sainsburys

Comic Relief and Sainsburys

© Comic Relief 2010