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Comic Relief and Sainsburys

The objective: to drive sales of Red Nose Day product through Sainsburys, the charity’s exclusive retail partner.

The know-how: with a twelve-year association, Louis Kennedy is synonymous with Comic Relief’s Red Nose Day and worked closely with both charity and retailer to create and develop a cohesive and desirable range of merchandise and associated dynamic POS.

The results: the charity raised £80 million with Louis Kennedy’s contribution evidenced by Sainsbury’s sell-through of over 4 million items over a period of six weeks in 2009 alone.