Jeans for Genes Day

The objective:
To design fresh and vibrant annual campaigns to raise awareness and funds for Jeans for Genes.

The know how:
For each of the past three years Louis Kennedy has been commissioned to devise a fresh campaign for the charity’s annual Jeans for Genes Day. We have negotiated with different licence holders to design exciting, new products. We have also sourced suitable retailers and companies to sell the items, raising funds to help children with genetic disorders.

The results:
Louis Kennedy has produced a new range of products each year, featuring different characters - including FiFi Forget-Me-Not, Ben and Holly, and Tatty Teddy. We secured agreements from banks, building societies and other outlets so that the products were available in every high street.

© Chapman Entertainment Limited 2010