Prostate Cancer UK and Marks & Spencer

The objective:
Prostrate Cancer UK was adopted by Marks & Spencer as a Plan A charity partner, and turned to us for help to develop that relationship to raise funds and awareness.

The know-how:
For the past seven years Louis Kennedy has designed and supplied distinctive products for sale in M&S stores during Prostate Cancer Awareness Month. Our innovative team has developed and sourced new items to keep the campaign fresh.

The results:
We recently designed a new badge using the “Man of Men” icon, the charity’s new logo. It incorporates familiar symbols, to reach and represent all men. Marks & Spencer sold pin badges and key rings produced by Louis Kennedy, featuring the motif. The icon is also used to publicise the charity’s 10,000 Challenge to highlight that 10,000 men die of prostrate cancer every year.

Mark Bishop, of Prostate Cancer UK, said: “Louis Kennedy do not just move with the Cause-Related Market as it develops, but more often than not they are responsible for the move towards greater integration of brand values, marketing messages and business objectives.”