T-Shirt Booth

The objective:
To develop a simple, contemporary and fun fundraising tool to bring characters and charities together; enabling charities to exploit digital giving technology.

The know how:
Louis Kennedy’s years of experience and success in Cause-Related Licensing and partnership development came together with Digital Giving’s unique technology expertise to develop T-Shirt Booth, an innovative and FREE, phone and web app that enables people to buy uniquely personalised T-Shirts featuring their favourite children’s characters while raising money for good causes.

The results:
Dozens of characters, supporting charity partners, were signed up before launch, and many more agreed to follow. New partnerships included Moshi Monsters and Action for Children, Rastamouse and Nordoff Robbins, Bin Weevils and WellChild.