Youth Hosteling Association and Breaks 4 Kids

The objective:
To develop an in-depth understanding of the Youth Hostelling Association and determine whether the corporate sector would be a viable source of funding to expand the Breaks for Kids bursary scheme.

The know how:
Louis Kennedy experts carried out in-depth research into the sector and the YHA, gathering feedback from children, school staff, hostel managers and the education team.

The results:
We presented a strategy which identified brands and retailers with the same target market as the YHA, who would find partnership attractive. 

Caroline White, Chief Executive YHA (England & Wales) said, “I am really pleased with the thoroughness of your research and the evident commitment you have given this project. I loved the ideas you have come up with.”