Innovative ideas must translate into commercial value

The most successful Cause-Related Marketing programmes work as an integrated strand in overall brand strategy. From our widely extended community of organisations with an interest in Cause-Related Marketing we bring together brand, retailer, charity and licensor to orchestrate successful fundraising and awareness programmes.

Creative concepts: a successful concept reinforces brand values, communicates the message of the cause and appeals to the consumer. Once our Cause-Related Licensing team has secured the appropriate license, we bring existing characters to life in exciting ways and design new characters from scratch. Our creative service extends beyond innovative character product to integrated promotional and PR activity.

Case studies
Jeans for Genes Day
BBC Children in Need and Pudsey Bear
Children with Leukaemia and The Mr. Men