Doing good is a powerful way of doing good business

Putting a good cause at the heart of a brand’s core proposition changes consumers’ attitudes, helping brands outperform the competition and drive sustainable business growth. Our masterclasses for brand owners and managers, retailers and marketing agencies will help you get the most out of Cause-Related Marketing.

We will research and design a programme specifically for your company or brand that offers solutions that help you resolve the issues you face today. We use our own case studies and other best practice examples of Cause-Related Marketing. The broad topics covered include:

  • The importance of Cause-Related Marketing now and in the future
  • Choosing your Cause-Related Marketing partner wisely
  • Getting the most out of your Cause-Related Marketing partnership
  • Working with the corporate responsibility team
  • Working with retailers and trade customers to reach the consumer
  • Mitigating negative brand messages through Cause-Related Marketing
  • Avoiding the pitfalls of Cause-Related Marketing

Case study
The Kraft Masterclass