Cause-Related Marketing isn’t about short-term solutions; it’s about sustained growth

Increasingly global businesses are recognising that Cause-Related Marketing drives sales and sets them apart from the competition. Customers care how brands behave and social responsibility is now central, not only to good corporate citizenship, but to brand marketing strategy.

  • How can we use Cause-Related Marketing to grow our market share?
  • Can Cause-Related Marketing help us differentiate our brand?
  • Who is the best strategic partner for us?
  • What cause will strike a chord with our consumers?
  • What’s the best way to approach a charity and broker a deal?
  • How can we work with retailers and trade customers to reach the consumer?
  • How can we get more out of our current Cause-Related partnership?
  • How do we work with the corporate responsibility team to benefit our brand?
  • Can an alliance with a cause help us mitigate negative messages about our brand?
  • How can our charity attract a big brand?

These are a few of the questions our clients ask. Our strategists deliver the answers by analysing coming trends, researching the organisation, brand and competitive environment, developing ingenious ideas for alliances, and recommending fruitful strategies. We connect organisations in a way that fits their overarching missions, and achieves the objectives of both brand and cause.

Case studies
St Mungo’s Woolly Hat Day
Youth Hosteling Association and Breaks 4 Kids
The HBOS Million Pound Challenge